Tricia Welsh
Chief Executive Officer, Fuelfix.
17+ Years with Fuelfix | CEO since 2022
MBA (UWA) | Chartered Accountant | GAICD Member
Industry Focus: Mining, Construction, Industrial & Commercial Operations
Expertise: Fuel Management, Energy Infrastructure, Business Growth & Operational Performance
At a Glance
Tricia Welsh is the Chief Executive Officer of Fuelfix since 2022, leading the company’s strategic direction and growth across Australia’s resources sector.
As a recognised leader in the fuel and energy industry, Tricia writes about fuel management, energy infrastructure, operational efficiency, business leadership and industry trends with a particular focus on the realities facing companies operating in remote and demanding environments. Her insights are grounded in real-world experience gained through working alongside customers, partners and industry stakeholders across Australia.
Who is Tricia Welsh?
Tricia joined Fuelfix in 2009 as Finance Manager, became Chief Financial Officer in 2014, and was appointed CEO in 2022. Few executives see a business from that many angles, and it shapes how she reads a customer's problem. A fuel management issue is rarely just a fuel management issue; it shows up in downtime, in compliance exposure, in capital that's tied up in the wrong place.
That commercial lens is what she brings to the mining, construction, industrial and commercial businesses Fuelfix works with.
Across her time in the business, Fuelfix has grown from a regional fuel solutions provider into a national integrated energy solutions company. Tricia's writing draws on that firsthand experience rather than industry theory, providing valuable insight into how organisations can improve operational performance while adapting to changing industry demands.
17 Years of Leadership at Fuelfix
Leadership Journey
Finance Manager (2009-2014)
Tricia joined Fuelfix in 2009 as Finance Manager, supporting the company's financial management, operational performance and business growth initiatives during a period of expansion.
Chief Financial Officer (2014-2022)
As Chief Financial Officer, Tricia played a key role in strengthening financial governance, supporting strategic decision-making and helping guide the business through continued growth and diversification.
Chief Executive Officer (2022-Present)
As CEO, Tricia leads Fuelfix's strategic direction, culture and long-term growth. She works closely with customers, partners and industry stakeholders to ensure Fuelfix continues delivering innovative fuel and energy solutions that help businesses improve safety, efficiency and operational performance.
Areas of Expertise
Throughout her career, Tricia has developed expertise across:
- Strategic business leadership
- Financial management and governance
- Risk management
- Contract management
- Business process improvement
- Operational performance
- Customer-focused growth strategies
- Fuel and energy infrastructure solutions
- Energy transition and innovation
These areas of expertise are grounded in practical experience gained through supporting customers operating in harsh environments across Australia.
Education & Professional Credentials
Executive Development
– AIM WA Senior Leadership Executive Forum (2019)
– AIM WA Senior Leadership and Strategy Forum (2022)
Education
Master of Business Administration (MBA), High Distinction
The University of Western Australia | 2011-2013
Post Graduate Diploma in Accounting and Finance
University of Strathclyde | 1993-1994
Bachelor of Mathematics and Statistics
University of Strathclyde | 1990-1993
Professional Qualifications
Chartered Accountant (CA)
Member of Chartered Accountants Australia and New Zealand.
Chartered Accountant
Qualified through ICAS (The Institute of Chartered Accountants of Scotland).
Graduate, Australian Institute of Company Directors (GAICD)
Active member of the Australian Institute of Company Directors.
Industry & Community Leadership
Governance, Education
& Community Impact
Supporting the Next Generation
Tricia serves as a Governance and Strategy Board Committee Member for Australian Earth Science Education, helping advance earth science and STEM education for students and educators across Australia. She has also volunteered as a Tournament of Minds STEM Coach for Sacred Heart College Sorrento, encouraging young people to develop critical thinking, creativity and problem-solving skills through collaborative learning.
Leadership with Purpose
Tricia is passionate about giving back to the community and supporting causes that create meaningful change. She has participated in fundraising and awareness initiatives supporting medical research, community wellbeing and social impact programmes, reflecting Fuelfix's commitment to making a positive contribution beyond the industries it serves.
- Blood Cancer Research WA
- Vinnies CEO Sleepout
- The Salvation Army Australia
Media & Publications
Tricia regularly contributes to industry conversations, and her insights have been featured through industry publications. Explore some of the published articles, industry commentary, media coverage and conference presentations on fuel management, energy infrastructure, operational performance and future-proofed integrated energy solutions.
Industry conferences, panel discussions and keynote presentations.
IMARC 2025 Keynote
IMARC 2025 Keynote
Featured Articles
Explore Tricia’s latest insights on fuel management, operational efficiency and practical pathways to energy transition.
Two Pathways, One Goal: How Fuelfix’s Strategy Has Evolved to Meet the Changing Energy Needs of Australian Industry
Celebrating 20 Years Since the Beginning of the Fuelfix Journey
Fuelfix and SCU: Powering Australia’s Future with Advanced Battery Energy Storage
